Interesting Article on Bittorrent

From Wired News. Here:

But one industry's threat is another's opportunity. There's an upside to allowing viewers to transfer copyright material content over BitTorrent.

As noted by Japanese entrepreneur Joi Ito, fans of the Japanese anime series Naruto regularly post translated episodes of the show to BitTorrent, which attracts more fans to the series.

The relatively obscure program has spawned a global following in online forums, internet relay chat channels and fan sites.

With box sets and special edition DVDs, Ito wrote, the copyright holders can make a tidy sum from fans prepared to "spend thousands of dollars on one show."