I mean, that's what this has to be, right? Deliberate self-parody?
It is, he says, a manifestation of "the modern trend toward undifferentiated dressing, in which we all strive to look equally shabby." Denim reflects "our most nostalgic and destructive agrarian longings -- the ones that prompted all those exurban McMansions now sliding off their manicured lawns and into foreclosure." Jeans come prewashed and acid-treated to make them look like what they are not -- authentic work clothes for horny-handed sons of toil and the soil. Denim on the bourgeoisie is, Akst says, the wardrobe equivalent of driving a Hummer to a Whole Foods store -- discordant....So by wearing the jeans I have on now, I'm endorsing the guillotine and the Reign of Terror? Because that's kind of awesome, really.
Edmund Burke -- what he would have thought of the denimization of America can be inferred from his lament that the French Revolution assaulted "the decent drapery of life"; it is a straight line from the fall of the Bastille to the rise of denim -- said: "To make us love our country, our country ought to be lovely." Ours would be much more so if supposed grown-ups would heed St. Paul's first letter to the Corinthians, and St. Barack's inaugural sermon to the Americans, by putting away childish things, starting with denim.