The introduction has a great passage about how stupid we all are:
It is clever policy for proponents of these agreements to label them as free trade agreements (everyone likes freedom), but that is not an excuse for neutral commentators to accept this definition. Back in the 1980s, President Reagan named the controversial MX missile system the Peacekeeper to make it more palatable to the public. Thankfully, the media continued to use the neutral MX name to describe the missile system. However, when it comes to trade agreements, the media have been every bit as anxious to use the term peacekeeper as the proponents of the agreements, using the expression free trade almost exclusively to describe these agreements.
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